Custom Gable Boxes: A Guaranteed Tool to Boost Sales
The global business environment is constantly changing. The way we do business has witnessed many never-before-seen events. These changes include some novel concepts and some revamps of the old ideas. Out of the old practices, packaging has seen a deep overhaul. Packaging for retail products, which is usually in the shape of boxes, is no longer a passive attribute. It has evolved into an active customer engagement tool that brands capitalize on to grow their presence and sales. Custom Gable Boxes, a key packaging player in the retail industry, have become an irresistible and in-demand tool for brands to attract buyers and provide them with a rich shopping experience.
The demand part of the above discussion is fully supported by some figures as well. The global gable box industry was valued at USD 7.8 billion in 2019. With a growth rate of 6.4% between 2020 and 2026, it is estimated to cross USD 12 billion by the end of 2029. All these numbers make it inevitable for brands to invest in custom gable boxes. This guide explains how brands can grow their presence and multiply sales by ordering custom gable boxes.
7 Unavoidable Benefits of Custom Gable Boxes that Help Brands Increase Sales
1. Enhance the Visual Appeal
Bespoke gable boxes hold the power to entice customers. The freedom to put artwork, graphics, colors, and shades in these boxes makes them highly attractive. Even if buyers don’t have a high need to buy your product, they’ll take a look at it owing to its attractive packaging.
Moreover, if the box is designed with data incorporated from target market research and buyer preferences, it helps build an instant connection with shoppers. Market research and studies have shown that buyers are 70% more likely to consider products that they feel are close to their situation.
2. Provide Flexibility
Brands can customize gable boxes as per their wishes. These boxes can be made from different materials, like cardboard, Kraft, or corrugated stock. The design options are also limitless. Further, you have the freedom to go with different printing and finishing options, like embossing, debossing, UV spotting, matte, and gloss.
In the flexibility realm, brands can also opt for custom window cuts and personal message tags. The window-cut feature is an awesome addition for bakeries. A small window on the boxes can help attract buyers by creating cravings for the actual product inside.
3. Educate Buyers
Gable boxes can be used as a powerful tool to educate buyers. The space on the boxes can be used to print necessary information, depending on the nature of your product. Modern-day buyers don’t purchase anything without knowing the brand, its sourcing and production methods. Custom gable boxes give a chance for brands to provide all of this information to buyers.
Another useful tactic here is to print QR codes that take shoppers to your social media pages, company website, or YouTube channel. In this way, you cannot only build your social media presence but also inform buyers about your business processes, other products, special offers, and discounts.
4. Boxes for Special Events
Another exciting feature that brands can use to bring variety is by having different boxes for special events. You can go for unique boxes for events like Christmas, New Year’s, Halloween, Thanksgiving, Valentine’s Day, Easter, Eid and Holy.
5. Deliver the Marketing Touch
Let’s not forget marketing as a core benefit of custom gable boxes. The space on the box can be used as an effective marketing tool. Most brands print their name, logo, colors, and shades on the box. These little things make a lot of difference, as they help put your brand’s name in your buyers’ subconscious. These things also spread your brand’s name everywhere the box goes. For example, if someone places the box on their work table, their colleagues will look at it and may ask about it as well. If the buyer liked your product, he or she would definitely recommend it.
6. Bring a Positive ROI
We agree that high-quality custom gable boxes are costly than ordinary ones. But is this cost too much to ignore all the benefits listed above? We don’t think so. Sensible brands that prefer to stay long term in the market don’t make decisions based only on cost. They study the long-term results of such decisions and then make the final call. These boxes build brand image, boost sales, and retain customers.
7. Help Create a Sustainable Impression
Modern-day buyers, especially Generation Z and Millennials, prefer shopping from brands that don’t have a carbon footprint. As of 2022, there are around 72.24 million Millennials and 68 million Generation Z people in the US. This is a huge target market that brands can inspire with just minor changes in their business practices. One way is to use recyclable and green packaging in the form of paper packaging. While plastic is also 100% recyclable, it still contributes to pollution and landfills.
Which Items can be Sold in Custom Gable Boxes?
There are many items that can be packed perfectly in gable boxes. The freedom to change the size as per your brand’s offerings increases their usability. You can pack candies in these boxes to offer maximum convenience to buyers. The handle on the box makes it easier to carry candies, toffees, and small chocolates in them. Moreover, large gable boxes are best for cakes, donuts, and cookies. Gable boxes made from Kraft or corrugated stock are sturdy enough to hold up to 4 pounds.
Small gable boxes are best for packing party favors. Likewise, brands offering such things for special days like weddings, birthdays, and anniversaries can woo their customers with customized designs like mentioning dates, names, and messages. These boxes are also great for packing jewelry. Brands can get inserts and cushions for added protection for delicate and costly items. These minor additions impart a luxury feeling to the custom gable boxes and offer a premium shopping experience. Mid-size gable boxes are an excellent choice for food stalls, restaurants, and takeout’s. These boxes are eco-friendly and keep food warm and fresh for a long time.
Final Words: Where to Buy Gable Boxes?
The above discussion amply proves that gable boxes are a must for brands. You may argue that bespoke boxes increase the overall cost, but this isn’t right. Custom packaging has a positive ROI, which is manifested in various ways. Most of them have been explained above. If these arguments can’t inspire you to invest in custom packaging, your brand will suffer a lot in the upcoming years.
The good part is that your search to find the best place to buy custom gable boxes ends here. Contact Packaging Mania right now and stop worrying about all your packaging needs. We offer bespoke packaging solutions for all brands. Feel free to get in touch with us and get a premium experience in the form of free design support, free shipping, and a short turnaround time.