SEO Agency: What Is It Exactly?

We are aware that we deal with a sector unknown to most. If concepts such as digital marketing and web marketing have already entered the standard language for a long time, not to mention terms such as social media manager, follower and influencer, positioning on Google and SEO remain confined to experts. Yet all of us, every day, take our smartphones and search on Google. And we even get angry if the results are not quick and precise.

We understand that choosing the right seo agency birmingham takes work. Most people need to learn what lies behind Google’s positioning or how fierce the competition is in conquering the top positions on the search engine. This information is difficult to understand; specific training is needed to understand the subject.

How do you choose the right SEO agency?

If you find yourself in the delicate moment of choosing an SEO agency, you will have to evaluate aspects beyond the technical part of the work. Among these, the most important are:

• Results: It may seem trivial, but a truly professional SEO agency will be able to show you accurate, stable and positive results. At Exedere, we have collaborated for years with many professionals and entrepreneurs in Italy (and beyond), with whom we have studied Web Marketing strategies that have revolutionized their businesses.
• Humanity: humanity when working on the internet? Of course, because behind our work, there are people. SEO helps scale the positioning on Google, but those who will then read the contents of your site are your customers. It is useless to create pages perfectly optimized for Google algorithms if the reader does not find what he is looking for and runs away to another site. Let us always remember the human side. This is one of the points on which, as an seo company birmingham, we focus most.
• Trust: follow your instincts. As we have just told you, an SEO agency must think not only about search engines but also about user experience, that is, the end user’s experience on your site (Google focuses a lot on the satisfaction of online users). This is true for our work, as it is in the relationship with our clients. Consider carefully if you contact a consultant who seems cold, unfriendly, or not very inclined to communicate. If he cannot involve you, will he be able to involve and retain your clients?

What is SEO positioning?

SEO, an acronym for Search Engine Optimization, is a set of strategies and practices to improve a website’s positioning on search engines. It is mainly focused on Google but not limited to it. SEO’s main objective is to increase the website’s visibility in the search engine results pages (SERP) for specific keywords or search phrases relevant to the site’s content.

SEO positioning is not only about the technical aspect of the site but also involves the quality and relevance of the content, user experience, page loading speed and many other factors that influence the search engine ranking algorithm.

Proper SEO optimization can significantly increase organic traffic to your website, i.e., visitors coming from unpaid search results. In addition, good SEO positioning can also improve the authority and credibility of your site in the eyes of users and search engines themselves.

SEO Agency and Conversion Optimization

We would only be the best birmingham seo agency if we included this fundamental step. Optimizing conversions is a commitment that must be followed from the start of the project we structure for your site.

Let’s take a practical example to explain CRO. Thanks to our techniques, we attracted 10 new users to your site who stopped to read the content. Of these, 1 becomes a customer and buys.

We then analyze the results, see what we can work on, and plan targeted interventions. In this way, we are able to optimize conversions and have even just one of the other 9 complete the purchase. At that point, customers become two for every 10 users on the site, and your earnings double.