How to Find a Business Idea That’s Actually Worth Pursuing

Starting a business is hard, but it's only the beginning. When deciding to start a business today, it's not so easy to do what seems obvious. For example, a friend of mine who went to college picked up skills in website design. When he decided to start his own business, he thought, “I know how to develop websites, so let's start a website design business.” Others started certain types of businesses as a hobby after hearing it was a lucrative venture, or as a result of outside pressure.

It's unfortunate that these decisions don't always work out, as it will likely take years to start a business. You can make sure the business you're starting is the perfect fit for you by asking the following questions:

What are my goals?

What inspired you to start your own business? It may seem like a simple topic, but different entrepreneurs have different perspectives, at least if you dig deep enough. Most business owners claim they want to make the world a better place or make money, but many use their business as a laboratory for learning and experimenting, but psychological needs Some are motivated by , while others are trying to persuade people. what is your motivation

Noam T. Wasserman, Dean of the Yeshiva University Sy Syms School of Business and former Professor of Clinical Entrepreneurship at the University of Southern California, in his book The Founder's Dilemmas, aims to target young entrepreneurs. based on his classification into two categories. One type of founder seeks financial gain, another he seeks control. Understanding what type you are and how it fits in with other motivations is a worthwhile exercise.

Will it be profitable?

Is it profitable? is a question too many entrepreneurs ask themselves. When they say “money,” they might mean “profit,” but it's best to be specific. Almost all businesses generate revenue, but without profit no business can survive, thrive or grow
Will your business plan succeed? total? when? If you can't answer these questions, are you sure this is the right deal for you?

Is demand increasing?

One hundred years ago, nearly every man in the United States owned at least one, if not several, fancy hats. Men always wore them when going out, at work, and on dates. Then all hats disappeared, and today, walking the streets of the city, he doesn't see a single man wearing anything other than his ball cap, even if he was wearing one. It will be difficult. Imagine all the hat makers and hat distributors who went out of business when hats went out of fashion, not to mention the suppliers of the raw materials used to make them.

On the other hand, when the Internet became popular in the late 1990s, many businessmen joined in because they understood the big changes that this new technology would bring to society. Today's top companies in the world include Alphabet, Meta, Amazon and others who are completely dependent on the internet.

How do you know if demand is increasing? Fortunately, the Internet has provided today's developers with the resources they need to answer this question in ways their pioneer ancestors could never have predicted. will provide you with Mulenga Agley, CEO of Growthcurve, a company that helps entrepreneurs identify and validate new business ideas before scaling them, uses search query data to transform games into different markets. It claims to be able to identify trends that are changing the world and meet growing consumer needs.

To help customers “find trends before they are trends,” Agley uses his Glimpse to create his Google Trends, Google's own tool for tracking search trends. It claims to collect and analyze data from “The technology is becoming more and more reliable and he is one of the best ways to discover new business ideas,” Agley continues.

You may have the tenacity and drive to succeed as an entrepreneur, but do you also have the necessary knowledge, skills and motivation for the specific business you want to start? According to Dale Majors, an investor in and founder of the entrepreneurial mastermind group VentureWhatever, “This experience helped me identify the problems I wanted to solve at my next company. It helped,” said the author.

Identify the business you want to run, talk to others who run that type of business, and ask what it takes to make it happen.Better Position
Do you have the right team?

One of the first questions venture capitalists ask after hearing about an idea is, ‘Who's on your team and have you done this before? “. The goal of VCs is to maximize returns and reduce risk.

Whether or not you plan to raise capital, “Who is on my team and who is the right team to bring my vision to life?” A team member who has never been. Have started or run a business before, not to mention the type of business you want to start. Another red flag is if the co-founder wants to take a salary at an established company. The other is co-founders who don't immediately develop the useful skills that are essential to the company.

There are too many red indicators to list them all here, but even considering some of them, entrepreneurs who hire co-founders out of habit or because they seem “smart” Better than home.

Starting a new business can be stressful but also rewarding. If you want to increase your chances, don't be afraid to ask yourself challenging questions. It might be in the question.

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